Outfitted 5,000 employees across 3 countries with 50,000 rebranded items for ONX's company-wide identity refresh.

Background

ONX was rolling out a complete corporate rebrand across every employee touchpoint — uniforms, gear, gifts, office goods. They needed every item produced and distributed in lockstep with the rebrand reveal.

The Challenge

50,000+ items had to feel like a single, consistent system across categories that don't normally share suppliers — high-vis safety vests, hard hats, drinkware, office goods. Every item had to carry the new identity perfectly, meet industry safety standards where applicable, and arrive in time for the rebrand launch.

Our Solution

We worked directly with ONX's brand team to develop a unified product line spanning safety apparel, hard hats, drinkware, and office supplies. Every item was produced to the new brand standard and against industry safety certifications where required. We coordinated international fulfillment so all three countries went live on the same date.

Our Approach

• Partnered with ONX's brand team on every SKU's identity treatment
• Sourced safety-certified manufacturers for high-vis vests and hard hats
• Aligned production runs to a single rebrand launch date
• Coordinated fulfillment across 3 countries

Key Products Delivered

Project Challenges

• Maintaining brand consistency across 50,000+ items in mixed categories
• Meeting safety certifications on industrial PPE while hitting rebrand quality
• Synchronizing international rollout to a single launch date

Results

Outcome

Every employee in every country had the new identity in hand on launch day. The rebrand showed up as a single, coherent system rather than a patchwork of vendor outputs.