Accessibility Statement

Accessibility is a core part of how we build. We treat accessibility issues as product bugs and prioritize them alongside other defects. Every new feature goes through accessibility review before it ships, and we retest existing flows as we redesign them.

We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, published by the W3C. WCAG 2.1 defines requirements for making web content more accessible to people with a wide range of disabilities — including visual, auditory, motor, speech, cognitive, and neurological disabilities.

The Activate Swag website and customer-facing applications are partially conformant with WCAG 2.1 Level AA. Partially conformant means that some parts of the content do not fully conform; we are actively remediating those areas.

• Include accessibility as part of our design system and component library.
• Train designers, engineers, and QA on WCAG 2.1 AA requirements.
• Run automated accessibility checks (axe-core, Lighthouse) in CI on every pull request.
• Conduct manual keyboard-only and screen-reader testing for core user journeys (sign-in, demo booking, catalog, checkout, redeem pages).
• Engage third-party accessibility experts for periodic audits.
• Gather feedback from users with disabilities and act on it.
• Maintain a public feedback channel so users can report issues directly.

We design the Services to be compatible with the following assistive technologies and browsers:

• Screen readers: NVDA and JAWS on Windows, VoiceOver on macOS and iOS, TalkBack on Android.
• Voice control: Dragon NaturallySpeaking, Voice Control on macOS/iOS.
• Browsers: current and previous major versions of Chrome, Firefox, Safari, and Edge.
• Operating systems: Windows 10 and later, macOS 12 and later, iOS 16 and later, Android 12 and later.
• Full keyboard navigation, including visible focus indicators on interactive elements.
• Respect for user preferences: prefers-reduced-motion, prefers-color-scheme, and browser zoom up to 200%.

Despite our efforts, some content may not yet be fully accessible. Known limitations include:

• Some older product photography uses alt text that is brief; we are enhancing descriptions as catalog entries are refreshed.
• Certain PDF product spec sheets uploaded by partners may not be fully tagged for screen readers. We ask partners to provide accessible PDFs and replace non-compliant files as we find them.
• Some interactive preview features (e.g., 3D rotate on product pages) rely on mouse-centric gestures; keyboard equivalents are being added.
• Live chat has limited keyboard traps in certain states; we are working with our chat vendor to close these issues.

If you encounter another barrier that prevents you from using the Services, please let us know so we can prioritize it.

Parts of the Services include content or functionality provided by third parties — for example, embedded videos, maps, payment flows, and chat widgets. We do our best to choose accessible vendors and request accessibility conformance reports (ACRs) and VPATs before selection. We cannot guarantee third-party content meets the same standards as our own.

Activate Swag assesses conformance using a combination of:

• Automated testing with axe-core, Lighthouse, and Pa11y integrated into our build pipeline.
• Manual testing by our engineering and QA teams, including keyboard-only and screen-reader testing.
• Periodic external audits by independent accessibility consultants.
• User feedback and bug reports from customers and the public.

In the United States, Section 508 of the Rehabilitation Act and state civil rights laws may provide remedies for inaccessible digital content. In the European Union, the European Accessibility Act and national transpositions apply to covered products and services. If you have exhausted our internal feedback channels and are not satisfied, you may contact the applicable regulator or seek legal advice.

This statement was last reviewed on the “Last updated” date above and is reviewed at least annually. Changes in our conformance status, remediation plans, or contact methods will be reflected here.