Cookie Policy · Activate Swag

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember information about your visit (such as your login state or cart contents) and can also be used for analytics and advertising. We use cookies as well as similar technologies — such as pixels, local storage, software development kits (SDKs), and server-side identifiers — which we collectively refer to as “cookies” in this policy.

2. Categories we use

We group cookies into four categories. You can enable or disable the optional categories at any time.

Strictly Necessary

Always on

Essential for the site to function — login, cart, security, and remembering your cookie choices. These cannot be turned off.

Functional

Optional

Enhance features like language preferences, recently viewed products, and chat. Disabling these may reduce personalization.

Analytics

Optional

Help us understand how the site is used so we can improve it. Includes aggregated usage metrics and session replays.

Marketing

Optional

Measure advertising performance and, where permitted, show you relevant ads on other sites. Disabling these opts you out of cross-context behavioral advertising.

3. Specific cookies and partners

The table below lists the primary cookies we and our partners set. The exact list may change as we update the Services; we will refresh this table when material changes occur.

Cookie	Provider	Purpose	Category	Retention
aswag_session	Activate Swag	Keeps you signed in across pages.	Strictly Necessary	Session
aswag_cart	Activate Swag	Remembers items you added to your cart.	Strictly Necessary	30 days
aswag_cookie_prefs	Activate Swag	Stores your cookie category choices so we can honor them.	Strictly Necessary	12 months
aswag_csrf	Activate Swag	Prevents cross-site request forgery.	Strictly Necessary	Session
aswag_locale	Activate Swag	Remembers your language and region preference.	Functional	12 months
aswag_recent	Activate Swag	Shows you recently viewed products.	Functional	90 days
_ga, _ga_*	Google Analytics 4	Measures aggregate site usage and performance.	Analytics	14 months
_clck, _clsk	Microsoft Clarity	Records anonymized session replays and heatmaps for UX research.	Analytics	12 months
_fbp	Meta Pixel	Measures ad performance and builds audiences for advertising.	Marketing	90 days
_gcl_au, _gcl_aw	Google Ads	Attributes conversions to advertising campaigns.	Marketing	90 days
li_sugr, bcookie	LinkedIn Insight	Measures LinkedIn ad performance and builds audiences.	Marketing	6 months

Our advertising partners may set additional cookies on their own domains when you click ads or content. Review their policies for more detail: Google, Meta, LinkedIn, Microsoft.

4. Manage your preferences

Open the cookie preferences center

Use the button below to review each category and toggle optional cookies on or off. Your choices are stored in a cookie named aswag_cookie_prefs and honored across the Services.

When you first visit, we show a consent banner with equal-weight “Accept all” and “Reject non-essential” options. You can revisit that banner any time via the Cookie Preferences link in the footer or the button above.

5. Browser and device controls

Most browsers let you control cookies from their settings menu. You can usually:

View, delete, or block cookies for specific sites or all sites.
Turn on private / incognito browsing to limit cookies to a single session.
Clear local storage and cache.

Blocking all cookies may break core site functionality (sign-in, checkout, saved cart). Help pages: Chrome, Firefox, Safari, Edge.

6. Do Not Track and Global Privacy Control

Many browsers send a “Do Not Track” (DNT) signal. Because there is no industry standard for responding to DNT, we do not currently respond to it. However, we do honor Global Privacy Control (GPC) signals: when we detect a GPC signal on a browser visit, we automatically opt that browser out of Marketing cookies and treat it as an opt-out of “sale” or “sharing” under applicable state privacy laws.

Learn more about GPC at globalprivacycontrol.org.

7. How long cookies last

Cookies are either “session” cookies (deleted when you close your browser) or “persistent” cookies (remain until they expire or you delete them). Retention for each cookie is listed in the table above.

8. Updates to this policy

We may update this Cookie Policy from time to time. The “Last updated” date at the top indicates when it was last revised. If we make material changes, we will re-surface the consent banner so you can review your choices.

9. Contact

Questions about cookies? Email privacy@activateswag.com.