Produced 15,000+ custom backpacks for Coca-Cola's annual back-to-school giveaway across 100+ schools.
Background
Coca-Cola's annual elementary school giveaway puts branded backpacks in the hands of thousands of students at the start of every school year. The program is a marquee community-marketing moment, and the bag is the headline item.
The Challenge
The backpacks needed to feel premium enough to live up to the Coca-Cola brand, durable enough to survive a school year, and kid-friendly in design. Volumes were high, quality standards were strict, and distribution had to be coordinated across 100+ schools spread across multiple districts on a tight back-to-school window.
Our Solution
We designed a custom backpack featuring Coca-Cola branding in vibrant, kid-friendly colorways, manufactured to meet child-product safety and durability requirements, and built a district-by-district fulfillment plan so every school received its allocation on schedule.
Our Approach
- Designed five color options to make the giveaway feel personalized
- Manufactured to child-product safety and durability standards
- Quality-checked every production run before shipment
- Built a district-level distribution plan against the school start dates
- Coordinated direct delivery to school-level recipients
Key Products Delivered
Project Challenges
- Large-scale manufacturing against premium-brand quality standards
- Child-safety requirements for an education-program audience
- Multi-district distribution coordination on a back-to-school deadline
Results
Outcome
Every school got its backpacks on time. The quality bar held across 15,000+ units. The program ran the way Coca-Cola needed it to run — high-volume, brand-perfect, and on a back-to-school deadline that does not move.
The backpacks exceeded our expectations. The kids loved them and the quality was outstanding for our brand standards.
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