ActivateSwag
Employee appreciation

Make your team feel
actually seen.

Birthdays, work anniversaries, clutch launches, and just-because moments. Small, thoughtful gifts that show up without anyone having to remember.

Celebration card
Engraved mug
Plant kit
Handwritten note

Trusted by teams at

Coca-ColaFontainebleauMarriottWorld Youth DayJW MarriottSecuritiArcesiumCompassB&B InsuranceOscarAmazonAzimutTD BankCoupaF1 MiamiUniversity of MiamiMiami DolphinsMarineMaxCoca-ColaFontainebleauMarriottWorld Youth DayJW MarriottSecuritiArcesiumCompassB&B InsuranceOscarAmazonAzimutTD BankCoupaF1 MiamiUniversity of MiamiMiami DolphinsMarineMax
Today's problems

The pain you came here to fix.

The things teams like yours always bring up on the first call.

Birthdays get missed

Somebody catches it in Slack at 4pm. Someone else types a quick emoji. Felt generic, felt late.

Five-year anniversaries feel rushed

A gift card bought at the last second is not the signal you want to send after five years of work.

Remote teams feel invisible

You can't walk into a conference room and hand someone a card. You need a system.

Ship-days blur

Big project just launched? Try getting 14 people swag in the window where it still matters.

Hard to personalize at scale

Generic "employee of the month" plaques feel like the 1980s. People can tell.

Budget unpredictability

Your People Ops budget is going to gift cards because it is easy. Easy is not thoughtful.

The playbook

What great looks like.

The exact steps we walk customers through — you can copy this.

  1. 1

    Map the moments

    Birthdays, work-iversaries (1/3/5yr), promotions, big launches, farewells. Each gets its own tier.

  2. 2

    Automate the trigger

    Pipe in from your HRIS. Nobody should need to remember. The system remembers.

  3. 3

    Add personal touches

    We print manager notes in real handwriting. Custom engraving. Team-signed cards.

  4. 4

    Deliver with a Slack moment

    Optional: a bot posts "Happy 3 years, Noah!" the day the gift arrives. Team rallies around it.

  5. 5

    Track joy metrics

    We survey recipients. You get a dashboard of satisfaction scores, themes, and quotable quotes for your culture deck.

What to put in the box

Curated picks that actually get used.

Birthday boxes

Cake candle, branded treats, a card with the whole team signed. ~$30/box.

Work-iversary gifts

Tiered by year. 1yr is a nice mug. 5yr is a leather journal. 10yr is premium engraved.

Launch celebration

Team-matching tees + a shared gift (plant kit, snack box) for post-launch recovery day.

Promotion kits

Upgraded drinkware, a handwritten note from the CEO, on-brand accessories for the new role.

Wellness gifts

Sleep masks, tea samplers, branded blankets. Sent quarterly or at burnout peaks.

Farewell gifts

Signed team canvas, a premium tumbler, a handwritten "we will miss you" note. Great alumni move.

"Our five-year anniversary gifts used to be last-minute. Now they're the best part of the year. We've had three people cry on video calls opening them. That's how you keep a team."
Jordan Park · Director of People, Overlook
Not ready to chat?

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